Genius coffea

For Genius Coffea, a Wiltshire-based roaster and shop, my design aims to capture the brand's artisanal approach. The name is a play on coffea genus, the name of the flowering coffee plant and the logo blends modern typography with subtle references to that, creating a sophisticated identity. The shop design integrates with its surroundings, offering an inviting space for both locals and visitors. Each element enhances the sensory experience and strengthens the brand's community connection.