great taste

The Guild of Fine Food’s Great Taste award scheme is the most respected food and drink accreditation in the UK, celebrating the best products in the industry. I had the privilege of designing the original logo in 2007 and since then, I’ve been involved in its ongoing evolution, helping to refine its visual identity. My role has included updating the logo, designing promotional literature, exhibition graphics, related assets and creating a cohesive design language that reflects the awards’ reputation for excellence, ensuring it remains fresh and relevant while honouring its rich heritage.