Jose Cuervo

I had the opportunity to work on the UK versions of the iconic Jose Cuervo Tequila labels, ensuring they complied with all EU regulations. It wasn't all technical; I was also involved in designing collateral materials to help promote the products for sales. Additionally, I directed photoshoots to create compelling visuals that captured the essence of the brand and supported its marketing efforts. It was a dynamic mix of regulatory precision, creative design, and brand strategy.